Since the beginning of the Web3 creator movement in 2021, Snoop Dogg has been a significant player.

A Web3-powered live streaming app called “Shiller” has been revealed to have one of Snoop Dogg’s co-founders, giving the well-known hip-hop artist yet another Web3 partnership.

According to its description, the app is a “live broadcast platform” that aims to incorporate Web3 technology with in-the-moment live streaming content. The rapper and tech entrepreneur Sam Jones have both been named as co-founders of the app.

It comes after a flurry of Web3 collaborations by Snoop Dogg over the previous year.

Snoop Dogg and Sandbox Metaverse collaborated in April of last year to release the “Snoop Avatars” NFT collection and the hip-hop single “A Hard Working Man,” which was followed by a 50,000-piece NFT drop.

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The rapper also collaborated with Yuga Labs, the group behind CryptoPunks and Bored Ape Yacht Club (BAYC), to perform on a stage that had been transformed into the metaverse at the MTV Video Music Awards on August 29.

Additionally, Snoop Dogg recently joined forces with cryptocurrency casino Roobet, where he will act as the company’s “Chief Ganjaroo Officer,” according to a statement released by Roobet on March 1.

According to Shiller, the platform will make extensive use of blockchain, enabling content producers to “token-gate” their streams and advertise nonfungible tokens or other items from e-commerce websites.

These content producers can receive payment in cryptocurrencies that can be converted into fiat, like Ether or NFTs.

Creator economy movement

Shiller’s debut seems to be a part of a larger creator economy movement, in which Web3 will probably play a role.

Users could write HTML and read content on the “Web1,” but user-to-user interactions were only possible on the “Web2,” which was popularized by a few social media oligopolies like Facebook, Google, and YouTube.

The “Web3” movement seeks to do away with these middlemen by giving content producers total control over their output and the revenue that results from it.

Decentralized messaging platforms are also starting to appear, with one by the name of “Damus” aiming to “kill Twitter.”

Damus, supported by Jack Dorsey, launched on the Apple App Store on February 1. It is based on the “Nostr” decentralized network, which allows for encrypted end-to-end private messaging.

The platform includes built-in Lightning network Bitcoin payments.