Google Supports NFT Game Advertisers With New Updated Policy
Key Points:
- On September 15, 2023, Google will allow advertisers to promote NFT games without gambling content.
- Advertisers must be certified and meet specific requirements.
- The crypto and NFT communities see this as a positive development.
Google has unveiled an updated policy for cryptocurrencies and related products, making significant changes to its advertising guidelines.
Advertisers who want to promote NFT games without gambling-related content can start advertising their products and services on the platform on September 15, 2023, as long as they meet certain requirements and earn certification.
Companies eager to market NFT games through Google, the world’s largest search engine, will benefit from this move. Advertisers who provide NFT games that permit in-game asset purchases to enhance the user experience, such as character outfits, weapons, and armor, are now in compliance, according to the updated policy.
Google requires that NFT games not stake or wager NFTs for the chance to win additional NFTs, cryptocurrencies, or real-world assets. The new guidelines also prohibit the promotion of real-money gambling destinations and simulated casino gambling.
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Google perceives the capability of blockchain-based NFT games and their ubiquity. The widespread use of NFTs in gaming is driven in part by their ability to prove ownership of digital assets.
The objective of the policy is to promote responsible advertising practices. Google’s Gambling and Games Policy, which now includes restrictions on targeting users under the age of 21 and mandates warnings about gambling addiction, must be adhered to by advertisers who wish to promote NFT games with gambling-related content.
The most important thing is that the new policy has a fair suspension system. Before their ad accounts are suspended, advertisers will receive a warning and at least seven days to resolve any issues.
Google’s gradual adoption of Web3 technologies and recognition of the growing support for NFT games align with its ongoing commitment to responsible advertising practices.
