In the face of criticism, Azuki admits defeat with “Elementals” mint

Central issues:

The company that makes Azukis NFTs, Chiru Labs, releases a new NFT collection called “Elementals,” which sold out in 15 minutes and
made $38 million. However, complaints start coming in that it is too similar to the original Azuki collection.
Azuki concedes issue and recognizes that “the [profile picture NFTs] feel comparative and, far and away more terrible, dilutive to Azuki”.

Chiru Labs, the company responsible for Azukis NFTs, unveiled a new collection called “Elementals”.

The collection was so well-liked that it sold out in just 15 minutes, bringing in a whopping $38 million for the business. The digital assets never even had a chance to be sold to the public because the virtual shelves were empty so quickly. The NFTs could only be purchased by previous holders of Azukis and the BEANZ collection who put down a 2 ETH deposit.

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However, the new collection did not please everyone. Community members began to complain shortly after the Elementals collection was released that it was too similar to the initial January 2022 Azuki collection. The two assortments include characters focusing on the left, and one client even kidded that the following clump of Azuki NFTs would make them face to the right.

On Wednesday, Azuki took responsibility for the situation by stating on Twitter, “This time, we missed the mark” and recognizing that “the [profile picture NFTs] feel similar and, even worse, dilutive to Azuki.” The company is aware that great communication and effective execution are essential for developing a decentralized brand, both of which were absent from the Elementals sale. Despite the fact that the company may have lost some of its fans’ trust, it is determined to rectify the situation and regain their support.

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Tags: azuki